With the advancement of technology the innovative application based business approaches have acquired new dimensions. Organizations endorse sustainable business approaches as business strategies to create a competitive advantage. To support the view TIMSR organized a national conference on “Today’s innovative business approaches – Tomorrow’s competitive advantage” in association with Mahindra and Mahindra. The chief guest for the occasion was Mr. Nachiket Kodkani, Head Quality for Automotive Sector, Mahindra and Mahindra. The key note speaker Mr. Stewart Brougham, Offshore Projects Director at Wintec Waikato, New Zealand and guest speaker Prof. Anil Sutar, Associate Dean-Research TISS Mumbai, have shared their experiences and expertise on the theme. The Conference was attended by members form the academia and industry. And they have shared their research findings on the sub themes from various functional areas of management.