2. Florista: Express with Flowers – Dr. Yesha Mehta
The custom of gifting is as old as time itself. Giving a gift is the simplest way of expressing friendship and affection, and in some cultures it even takes on a religious context. Gone are the days when only birthdays, anniversaries and festivals were the occasions which people used to eagerly wait for, to shower their loved ones with surprises and gifts. Whether it is a personal occasion, corporate celebration, a festival, a baby shower, Valentine’s Day or KarvaChauth, gifting has become a way to express one’s love and also one’s individual identity.
Times have changed and so have the gifts and gifting styles. A sleek package with a sophisticated gift delivered on time helps the sender assert his/her own style-conscious yet affable personality. And this is precisely why online gifting platforms are fast becoming a way of life. People are more likely to find you online than just be passing by, and print ads like the Yellow Pages are dead. Social media and online reviews are big influences on consumers. Increasingly, people just ask a digital assistant to find them a florist.
Anytime is a good time to say it all with flowers, whether it is a formal occasion or one personal such as the birth of a new baby, a birthday, anniversary, wishing someone ill a speedy recovery or empathizing with a bereaved family, or to express inchoate emotions such as love, affection or sympathy.
And any occasion for flowers could well be a time to remember Florista, one of Mumbai’s leading florists, with a presence both online and offline. An electrical engineer by profession, Smriti worked in the software industry for 15 years before taking over the reins of the business in 2006. She decided to build order management system software that could change the way the business was done. Over the years, she has been continuously upgrading the software to build in more modules to assist the operations.
More Details: Thakur Institute of Management Studies & Research