Experiential Learning Activity
TIMSR organized a Field visit, as a part of Experiential Learning activity for the students of MMS Sem-II, (Batch 2024-26) on 7th March 2025. The students were assigned a project to conduct an observation-based study to analyse the product placement and strategies adopted by several brands in Retail Malls of Mumbai. The study aimed to understand shoppers’ overall behaviour towards different brands. Further, the activity was also aimed to build team spirit and participative learning, among the students with real world examples.