Dr. Yesha Mehta is an accomplished academician with a rich and diverse experience of more than 15 years in the field of higher education. Currently serving as an Associate Professor and the Controller of Examinations at TIMSR, she brings a wealth of expertise in teaching, research, and administrative roles. As a prolific researcher, Dr. Mehta has authored numerous journal articles, case studies, and conference presentations. She has also actively engaged in student publications, enriching the academic discourse within their field. Beyond teaching and research, Dr. Mehta is a sought-after resource person for faculty development programs, seminars, and workshops. Her teaching portfolio includes courses such as Digital Marketing, Consumer Behavior, Negotiation & Selling Skills, and Advanced Excel & SPSS. Driven by a commitment to excellence in education, research, and academic leadership, Dr. Mehta continues to make significant contributions to the academic community, shaping the next generation of business leaders and fostering a culture of innovation."