Focus Group Activity
TIMSR organized Focus group activity for students of MMS, Sem-II, Batch 2023-25 on February 21, 2024. The activity provided students with a hands-on experience in conducting qualitative research. Under this activity, students were organized into small groups and moderator was selected. Moderator selected product & services and crafted open-ended questions for their focus group discussions.
After the discussions, Moderator transcribed and analyzed the qualitative data, identifying patterns to draw meaningful conclusions. This hands-on activity provided students with valuable experience in applying research methods to real-world business scenarios, enhancing their communication skills and preparing them for future research challenges in a business context.