Decoding Consumer Insights
TIMSR organized a guest session on the topic “Decoding Consumer Insights” on 6th April 2026 for the Marketing students of MMS Semester-II (Batch 2025–27). The session was conducted by Mr. Vikram Gunjal, Co-Founder of UpUrFit. The session provided valuable insights into consumer behavior, highlighting that effective marketing extends beyond demographics to understanding deeper psychographic and emotional drivers. Through relevant real-life examples, the speaker demonstrated how businesses utilize data, identify market gaps, and develop customer-centric strategies to create strong brand connections. The session significantly enhanced students’ analytical thinking fostered a consumer-centric perspective, and offered practical industry insights, making it both engaging and impactful.