Exploring Shopper Behavior: An Observational Study of Retail Malls
TIMSR organized an Experiential Learning activity for students of MMS Sem II, Batch 2023-25. The students were assigned a project to conduct an observation based study to analyze the product placement and strategies adopted by several brands in Retail Malls of Mumbai. The study also aimed at understanding the overall shopper’s behavior towards these brands. This activity was aimed to build team spirit and participative learning with real world examples.