Strategies for Standing Out in a Competitive Market
TIMSR’s Marketing Department organized an insightful session for the Marketing students of MMS Semester-III (Batch 2025–27) on 21st October 2026. The session was conducted by Dr. Vivek G. Mendonsa, Director – Marketing, Lawrence & Mayo, a distinguished industry professional, academician, and award-winning leader. Drawing upon his extensive industry experience, Dr. Mendonsa presented an engaging “A to Z” exploration of brands and marketing concepts, highlighting strategies for brand differentiation, positioning, and customer engagement. An interactive quiz with exciting prizes further encouraged student participation. The session offered valuable industry insights and practical learning, enhancing students’ understanding of contemporary branding strategies.