Strategy Meets Psychology
Thakur Institute of Management Studies & Research (TIMSR) organized a guest session on the topic “Strategy Meets Psychology” for the students of MMS (Marketing), Semester III (Batch 2024–26) on November 6, 2025. The session was conducted by Mr. V. Subramanian, Vice President, Sunrise Containers Ltd. During the session, the speaker elaborated on how psychological principles influence consumer behaviour and guide strategic marketing decisions. Through practical examples and relatable illustrations, he demonstrated how brands design advertisements and marketing strategies based on human tendencies and cognitive patterns.
The session enabled students to understand how marketing decisions are applied in real-world scenarios and provided valuable industry perspectives. The event concluded with an interactive question-and-answer segment, followed by a vote of thanks.